Nick Sanders
Product Builder
San Francisco Bay Area
Product Management | Cloud Platform & Services | Developer Tools | AI Agents | Ops Design
[email protected]DC roots, Austin for business school, now building from the SF Bay Area. Number of years in product management and developer tools. Currently obsessed with AI and agent-powered experiences, and shaping a slate of AI enabled products.
Previously
Broadcom
Technical Product Manager – VMware Cloud
Nov 2023 – Aug 2024
- Continued leading the VMware Cloud subscription roadmap after Broadcom acquisition of VMware
- Aligned new executive stakeholders while maintaining self-service UI and API experiences
- Guided integration efforts with Broadcom IT plaform
VMware
Product Manager – VMware Cloud
Apr 2021 – Nov 2023
- Owned end-to-end product lifecylce & roadmap for VMware Cloud subscription services across UI and API channels
- Launched a $300M ARR SaaS expansion on AWS with engineering, UX, finance, and GTM partners
- Implemented an automated subscription model for on-prem customers, opening a new sales channel
Amazon Web Services
Sr. Product Mangager Intern - Technical
Jun 2019 – Aug 2019
- Prototyped a cost management and allocation tool for container services with engineering partners
- Analyzed the container cost market to surface competitive gaps for the AWS roadmap
- Ran customer feedback sessions on prototypes to align workflows with enterprise needs
Fannie Mae
Technology Engineer & Analyst
Aug 2012 – Apr 2018
- Led developer tooling for 220+ applications to improve productivity, quality and compliance
- Deployed a component management system integrating security, legal, and architecture controls
- Built evaluation frameworks that assessed 100+ software products for enterprise adoption
UT Austin McCombs School of Business
MBA, Technology & Innovation
Class of 2020
- Consortium for Graduate Study in Management fellow, Graduate Business Technology Group, Black Graduate Business Association
- Board Fellow with Texas Folklife, advising on digital strategy
What keeps me curious right now
The themes I'm reading, building, and experimenting with outside of client work.
The studio I founded to shape momentum
SandRise is a lean product practice focused on finding signal fast, designing what matters, and guiding teams through the messy middle of shipping.
I partner with founders and product leaders to translate ambition into systems, rituals, and experiences that customers trust. Whether it's validating a new market, building the first design system, or accelerating growth, SandRise brings an operator's mindset with an IC's hands-on craft.
How we engage
- Fractional product leadership for teams that need strategy and execution in the same seat.
- Discovery sprints that surface customer signal and prioritize the next build.
- Design systems & delivery to scale craft without slowing velocity.
- Founder advisory supporting GTM, hiring, and operating cadence.